![]() ![]() But Amazon should be able to detect when customers have paid a premium for the Fire TV Cube and pull it back. ![]() Ads are inevitable on $40 streaming sticks that’s how they’re so affordable in the first place. It cheapens the whole user experience and feels unwarranted on a $140 product. The latter shouldn’t come as a surprise on the company’s own hardware, but the dial really needs to be turned down on the rest. When you’re perusing through the carousels of content on the homescreen, Amazon’s own selections still get the lion’s share of promotion. And ads are now taking up room in the live channel guide, which is frustrating some Fire TV owners. At the top of the homescreen over the last few days, there’s been a banner ad for Call of Duty: Modern Warfare II, which doesn’t even seem relevant to the platform outside of Twitch streams. When the Cube is left idle and goes into screensaver mode, you’ll see promoted movies and TV shows, sure, but there are also ads for Lexus cars. With industry-leading power efficiency, a unified memory architecture, and custom technologies, this new chip brings even more performance and capabilities to Apple’s most popular Mac notebooks the MacBook Air and the 13-inch MacBook Pro. Advertising across Fire TV OS remains way more in your face than I’d like. M2 starts the second generation of Apple’s M-series chips and extends the remarkable features of M1. ![]()
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